People remember
brands,not products.

We build distinctive brand identities that make your business recognizable, consistent, and unforgettable, from logos, colors, and typography to brand guidelines that bring it all together and help you stand out.

Every brand we build
is built for one business.
Yours.

Because a brand that tries to appeal to everyone stands out to no one.

How we work

Discovery

We understand your business, audience, positioning, and what sets you apart.

Brand Strategy

We define the personality, positioning, and direction behind your identity.

Logo Concepts

We explore distinct visual directions that bring your brand's character to life.

Identity Design

We develop the chosen direction into a cohesive visual identity.

Final Delivery

You receive your approved brand assets and guidelines, as agreed in the project scope.

Most brand identity projects take 4 - 8 weeks, depending on scope. We'll confirm the deliverables and timeline before work begins.

We'll give you an exact timeline
before we start.

From an idea to an identity.

How it works

We start by understanding your business, audience, values, and market. A structured questionnaire and positioning document establish the strategic foundation for your brand identity.

Deliverables
  • Brand discovery questionnaire
  • Brand positioning document
  • Creative direction defined
Step 01

We explore up to four logo concepts, each taking a considered visual approach to your brand. You review the options and select one direction to develop further.

Deliverables
  • Up to four logo concepts
  • Presentation of design directions
  • One concept selected for refinement
Step 02

We refine your chosen logo, using your feedback to fine-tune the details and build a distinctive, cohesive visual identity.

Deliverables
  • Refined logo design
  • Color palette and typography
  • Agreed revision rounds completed
Step 03

We extend the approved identity into a consistent visual system, applying it to the brand elements and materials included in your package.

Deliverables
  • Supporting visual elements
  • Brand applications included in scope
  • Consistent visual identity system
Step 04

We prepare and organize your approved brand assets so your team can use them consistently across digital and print applications.

Deliverables
  • Final logo files in agreed formats
  • Brand guidelines document
  • Exported assets for print and digital use
Step 05
Most brand identity projects: 4-8 weeks, depending on scope. Deliverables, revision rounds and timelines are confirmed before work begins.

Choose your
starting point

Every brand is different. These packages are starting points, not limits. If your business needs more, we'll scope it around what you actually need before anything is signed.

Investment

Logo Design

For businesses that need a strong visual mark to build from.

From $700 (USD)
  • Brand questionnaire
  • SketchMesh Brand Blueprint
  • 2–6 logo concepts
  • 2 revision cycles
  • Final logo files for print and digital

Brand Identity

For businesses building a distinctive and consistent brand.

From $1,200 (USD)
  • Everything in Logo
  • Colour palette with usage rules
  • Typography system
  • Brand voice and tone
  • Business card and letterhead design
  • Social profile assets
  • Brand guidelines

Full Brand System

For businesses that need a complete identity across multiple touchpoints.

From $2,500 (USD)
  • Everything in Brand Identity
  • Extended touchpoint applications
  • Additional marketing and brand collateral
  • Brand rollout strategy
  • Extended Brand guidelines
  • Priority turnaround
Every project — at every price point — is handled directly by Ashwin.

Ones we get
asked most.

Questions

What does a brand identity project include?

It depends on the scope you choose. A focused project can cover your logo and core visual identity, while a complete brand system can include typography, colours, brand guidelines, graphic elements and applications across digital and print.

Do you design just logos?

Yes. Logo design is available as a standalone service. If you're building a new brand, we can also take the logo further into a complete visual identity.

What if I already have a logo?

That's absolutely fine. We can work with an existing logo and develop or refine the rest of your visual identity around it, or redesign the logo if it no longer fits the business.

Do you help with brand strategy?

Yes. We start by understanding your business, audience, positioning and personality before moving into visual design. This helps ensure the identity is built around the business rather than personal aesthetic preferences.

Will I get brand guidelines?

Yes, when included in the selected scope. Brand guidelines can cover logo usage, colours, typography, imagery, graphic elements and other rules needed to keep your brand consistent.

Can you design the applications for the brand too?

Yes. We can extend the identity into business cards, stationery, social media, brochures, packaging, digital assets, marketing collateral and other brand touchpoints depending on what your business needs.

How long does a brand identity project take?

Most projects take around 4–8 weeks, depending on the scope and how quickly feedback and content are provided. We'll agree on the timeline before the project begins.

Do you work with clients outside India?

Yes. We work with clients across international markets, including the US, UK and Europe. Most communication can happen asynchronously, with calls scheduled when needed.

Do I own the final brand files?

Yes. Once the project is completed and paid for, you receive the final approved brand assets and files required to use your identity across digital and print.

Can I start with just a logo and expand later?

Absolutely. Many businesses start with a logo and then develop the wider identity as they grow. We can build on the original work rather than starting from scratch.

Let's make it
the right one.

Tell us where your business is going. We'll build the identity that gets you there.

Start a project
Want to test the waters first? Start with a logo on
If you love it

we build the full identity from there.