A website that reads
like a story.

thestorytellingtribe.com

Website Design

Content Writing

Podcast Integration

Upwork ★★★★★

France

A clear vision.
Bigger possibilities.

Stéphane Lagresle helps automotive executives win billion-dollar RFQs through strategic storytelling. He found us on Upwork with a clear sense of his audience — but his website wasn't serving them. He didn't come with a brief. He came with a problem — and we were ready to solve it.

Before making any design decisions, we mapped the full architecture and laid out what was possible: a podcast section on his site, a free guide to capture emails, a services page he could share — so prospects understood his offering before any conversation.

That services page proved its value immediately. Stéphane now sends it as a link to every new prospect.

He had another quote on the table.

40% less.

Built on a page builder.

He chose us anyway — for the creative confidence, the strategic insights, and the commitment that came with both.

See how we mapped it

Architecture before
aesthetics.

Most agencies start with mood boards. We start with maps. Every page. Every section. Every flow. Locked before design begins.

The map

Site architecture

See the concept that changed everything

The idea came from
Stéphane. We caught it.

Second design review. Stéphane had already chosen his preferred direction. In conversation, he described something. He wanted the sections to connect — like panels in a comic strip. Reading the website should feel like following a story. We heard it. We built it.The bottom-right of every section flows into the top-left of the next. The CTA at the end of each section isn't a button — it's the next panel.

You're experiencing it now.

The graph sheet background.

Stéphane's clients build billion-dollar supply chains. Precision is their world. The texture reflects it.

The podcast on his own site.

Stéphane was happy with BuzzSprout. We pushed for more — episodes that publish on both, synced automatically. His content. His platform.

The lead capture that works.

Email-gated PDF download. Every entry stored in the website backend. Samsung, TomTom, Ferrari, HARMAN in the client strip below. Trust before a word is read.

The content, written collaboratively.

Researched and refined with Stéphane through every stage. Fine-tuned by him post-launch using the CMS — because it was built for him to use.

See the result

Two months. Five stars. Still connecting us
to new prospects.

From first conversation to launch: two months. Stéphane left a five-star review on Upwork. He sends new prospects our way. The relationship is still active.

via Upwork · verified review

Working with Ashwin has been a wonderful experience. I've rarely encountered someone as committed. The result has exceeded my expectations — I can only recommend any founder to give Ashwin the keys of their website.

Stéphane Lagresle

Founder, The Storytelling Tribe · France

Every website we build carries a
small line in the footer.

It's an artist's signature. We pour ourselves into every project — irrespective of the brief or the constraints. When we hand it over, we know it's solid. And when someone sees it and wonders who built it, they know where to find us.