Case study · Brand Identity · Social Media · United States

A brand where the logo tells
the whole story.

American Narratives · americannarratives.com

Brand Identity

Social Media

Multi-platform

Podcast

A microphone.
A speech bubble.
Everything said.

American Narratives is a podcast hosted by Maryanne Piña and Joe Frodsham — candid conversations with diverse leaders who've navigated pivotal career moments with resilience, clarity, and courage.

The mission was clear from the start: build an inclusive platform that tells stories worth hearing. Every decision — technical and creative — was made to serve that mission.

The microphone

Vintage style. Instantly recognisable. Broadcasting a message to the world.

The speech bubble

The name banner below the mic is shaped as a speech bubble. Stories being told. Conversations happening.

The circle

Two variants — red and black. Same mark. Different contexts. Equal impact.

Bold. Direct. Unmistakable.

Colors

RED

#eb2323

Black

#221f1f

Typeface

Montserrat

A single typeface — bold enough for a podcast that has something to say. Every weight, from Regular to ExtraBold, used deliberately across every format.

Red for energy.
Dark for authority.

Both versions work across print, digital, and social.

The brand grew.
The creative evolved.

The social media style developed over time — from a clean, minimal red system to a more complex and textured visual language. Both are unmistakably American Narratives.

Earlier style

Minimal. Typographic. Pure red.

Bold quotes. Clean layouts. The brand doing the heavy lifting.

Evolved style

Dark. Textured. More complex.

Guest photography. Richer layouts. The brand at full confidence.

The brand in
every conversation.

Every prospective guest receives a guest information document before recording. The podcast mission. Host bios. Interview topics. Sample questions.

Designed by SketchMesh — consistent with every other brand touchpoint. The brand shows up before the conversation begins.

What was delivered

The full scope.

Brand identity — logo, two variants (red + dark)
Brand guidelines — colours, typography, logo usage
Social media creatives — Instagram, LinkedIn, Facebook
Social media series — quote cards, episode announcements, host introduction

LinkedIn banner — 1584 × 396px, custom designed
Facebook banner — adapted for platform
Guest information document — print, on-brand
20+ social creatives across the relationship

A Latino brand that walks into
any room with confidence.

FFrom the logo to the magazine ad. One coherent identity.

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A brand where the logo tells
the whole story.