Case study
Website Design
Podcast
United States

From an idea to
a platform.
In three months.

Website Design
Brand Identity
Podcast Platform
Blubrry + PowerPress
Hubspot

Platform
Integration

Blubrry
Spotify
Apple Podcasts
RSS

A podcast with a mission.
Built to reach its audience everywhere.

American Narratives is a podcast hosted by Maryanne Piña and Joe Frodsham — candid conversations with diverse leaders who’ve navigated pivotal career moments with resilience, clarity, and courage.

The mission was clear from the start: build an inclusive platform that tells stories worth hearing. Every decision — technical and creative — was made to serve that mission.

3 months
from brand
to launch

A fully operational podcast platform. Brand. Hosting. Website. Distribution. Newsletter. Social media. Every layer — handled by

SketchMesh.

Where it started

  • Brand identity · built from scratch
  • Full website design and development
  • Blubrry podcast hosting · set up and configured
  • PowerPress plugin · embedded player on every episode
  • RSS feed · syndicated to Spotify and Apple Podcasts
  • Episode page architecture · show notes, guest bio, audio
  • Season archive · episode cover art templates
  • HubSpot newsletter integration
  • Social media creatives

Every episode. On their website.
On every platform.

One custom-built player. Listen right here, or continue on Spotify and Apple Podcasts.

Season 4 · Episode 1
Anne Chow — Lead Bigger
Former CEO of AT&T Business · Author, Lead Bigger
0:00 0:00

Show Notes

Meet Anne Chow, former CEO of AT&T Business and current The Rewired CEO, where she helps leaders navigate through career transitions and reinventions. Anne's leadership journey spans three decades and she shares insights on how to lead with purpose, build inclusive teams, and create lasting impact. In this episode, Maryanne and Joe explore Anne's career pivot from engineer to executive, her philosophy on inclusive leadership, and why the best leaders are always students.

This player uses the same technology stack we built for

American
Narratives.

Player by
Synced to
Hosted on
Analytics via

One episode.
Published everywhere.

The hosts record and upload. Everything else is automatic. No manual posting. No copy-pasting to platforms. One upload, everywhere.

The publish flow

Record

Hosts record the
episode

Upload to Blubrry

Audio hosted on
Blubrry CDN

Website publishes

PowerPress auto-creates
episode page

RSS fires

Spotify + Apple Podcasts
update automatically

Everywhere

Website, Spotify,
Apple — all at once

Every guest deserves
their own space.

Each episode has its own page, bringing the guest, conversation, and show notes together with a built-in audio player. Listeners can explore the story and press play without leaving the website.

A consistent, season-by-season archive makes every episode easy to discover, while custom-designed covers give the entire collection a cohesive identity.

Season 4 · Episode 1
Anne Chow — Lead Bigger
Former CEO of AT&T Business
0:00 0:00

Show Notes

Meet Anne Chow, former CEO of AT&T Business and current The Rewired CEO, where she helps leaders navigate through career transitions and reinventions. Anne's and Joe

Season by
season.

Cover art templates designed by SketchMesh — consistent, on-brand, managed by the team.

American Narratives

9 episodes

Pivot Points

10 episodes

Three months.
A brand. A platform.
An audience.

American Narratives launched with everything in place — the brand, the website, the hosting, the distribution. The team manages every episode, every season, every newsletter — without needing us for a single update.

This is what a website built as a tool looks like. Not a visiting card. A platform that works.

Starting a podcast?
Running one that needs
a proper home?

Your podcast deserves a platform — not just a page.